Make a healthier you happen.

Customised fitness, sleep and nutrition programs
Advanced sleep tools
Actionable, personalised insights about your exercise, heart rate and sleep
Thousands of customised workouts
Health reports

Health and fitness guidance built just for you.

Fitbit Premium is a paid membership in the Fitbit app that turns your stats into personalised, actionable health and fitness guidance to help you achieve your goals. Leveraging 10+ years of Fitbit data and academic expertise, Premium helps you move more, sleep better and eat well with customised programs, advanced sleep tools, personal insights and thousands of workouts available in the Fitbit app, new challenges, and health reports – all in one place.

Premium helps you shape better habits and live a healthier life.